In the current field of large screen displays, small pitch LED screen has become a trendy technology that cannot be ignored, attracting many manufacturers to enter. Not only traditional LED display manufacturers, but also professional DLP manufacturers such as Weichuang and Caixun are competing for cross-border opportunities. The so-called “everyone gathers firewood, the flame is high”, and the dedicated investment of indoor LED displays has made the application of small pitch LED an inevitable industry trend. “Popularization is only a matter of time” has been recognized by many industry insiders.
Popularizing application technology first, small pitch LED technology still needs improvement
Under the joint efforts of numerous manufacturers, although small pitch LED technology has developed rapidly and has many advantages, such as high brightness, seamless, lightweight, and easy maintenance, there is still a certain distance from practical improvement due to its short development time.
For example, security monitoring is an important application market for small pitch LED products. However, in practical applications, in situations where there is a significant difference in brightness, long-term use of small pitch LED displays may lead to the aging of fluorescent powder, thereby affecting the stability of use; For example, in indoor applications where many manufacturers have high expectations, the brightness control of small pitch LEDs has become the primary challenge. That is, while ensuring that the grayscale meets the application requirements, the brightness is controlled within the optimal range of 100cd/m2 to 200cd/m2 for human eye comfort (as is well known, the grayscale of traditional LED displays will decrease with decreasing brightness).
Referring to the development trajectory of other display technologies, although technical issues are not a problem, in terms of practical operation, it is still not achievable overnight. In practical applications, the level of technology is directly linked to the practical value of the product, and it is difficult to gain widespread market recognition before achieving the expected application effects of industry users. This also means that as a rising star in the field of large screen displays, small pitch LEDs can only be a representative of trends until fundamental technological shortcomings are solved.
The competition in the large screen market is fierce, and the positioning of small pitch LED applications still needs to be refined
The current large screen display market is not lacking in display technology. On the contrary, the increasing demand for end user applications is adjusting various display technologies – “survival of the fittest”. The rapid rise of LCD displays, the desolation of plasma displays, and the contraction of DLP splicing market share are strong evidence. This also means that in order for small pitch LED display technology to establish a foothold in this market, it is crucial to showcase its uniqueness and find the right market positioning.
LCD displays, with their advantages such as lightweight and low application costs, have become the darling of the mid to low-end display market, while DLP splicing firmly occupies the high-end display market due to its outstanding splicing advantages. Small pitch LED products are seen by many manufacturers as a certain degree of replacement for traditional product markets in some fields. However, currently, the road ahead is very difficult: in terms of cost, it is currently unable to compare with the LCD splicing that focuses on economy; Although it has seamless advantages, there is still a gap in the level of image delicacy, especially indoors, compared to DLP splicing.
Of course, this is not to criticize the small pitch LED, but to emphasize that its path to success is not easy, especially in the initial promotion process, refining market positioning is crucial – leveraging strengths and avoiding weaknesses, highlighting its own advantages to the maximum extent, and thereby improving market awareness. For enterprises entering the small pitch LED display market, whoever first finds the market positioning can taste the sweetness and gain more say in future market competition.
